Mantra was formed in 2002 with the goal of bringing the customer voice into the boardroom to inform every aspect of the customer experience. Our tools initially included classic research methods like observation, interviews and mini-groups. We added blogs, wikis and forums after observing how social technologies effectively brought companies and customers closer together. We continue to add tools to our toolbox so we can apply the right methodology for your business needs.

And we don't stop there. We'll use the data to craft a highly focused brand position - a brand mantra - that's meaningful, actionable and scalable. By getting everyone on the same page, Mantra helps position your company for success.

To learn more about how we think, visit Jennifer's weblog.