Mantra specializes in branding and marketing strategies for technology and business-to-business companies. In addition to reviving brands for mid-size to large businesses,
we can also help start-ups and small companies build their brands right the first time.
Building the 3D Brand
We'll build your 3D Brand through a Brand Discovery
Workshop, competitive evaluation, and primary and secondary research
among customers and prospects. We'll also explore ways to shift your company
to premium-brand status and escape the price wars. The result will be
a tightly defined brand strategy with actionable steps on how to implement
it throughout the organization. To ensure ROI, we'll include measurement
criteria for tracking operational efficiencies and increased revenue.
Customer Insight Programs
Strong brands are built by delivering consistent, memorable experiences
to your customers. Do you know what your customers think about your company?
Are you building relationships with your most profitable customers? Do
you even know who they are? Mantra can help you:
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Understand customer and prospect hot buttons and how they make purchase decisions |
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Listen to the street buzz about your brand |
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Engage in ongoing dialogues to build loyalty |
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Track loyalty and brand-perception measures
over time |
Mantra draws on internal and external research resources to deliver the results you need to
strengthen your brand. We take time to understand your objectives, manage the project, and then
complement the final report with specific, actionable recommendations for each department
affected by the findings.
Internal Brand Alignment
Do your employees know how to deliver on your brand promise? Do they
understand what makes your customers tick? Mantra can help get your diverse
departments on the same page through training and/or new social technologies
like blogs, wikis and forums.
New Product Launch
To ensure your new product is a success, we'll help you gauge customer
perceptions, identify key selling messages, conduct competitive evaluation, and develop pricing and go-to-market strategies.
Brand Identity Package
How do you begin communicating your brand? The basics include a logo,
tag line, business cards, stationary and sales presentations. Mantra works
with top freelance art directors and copywriters to make your brand memorable
and effective. Mantra will also recommend and work with advertising, interactive
and direct-response agencies to ensure that all of your marketing materials
are on-target.
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